20.02.2023

What is strategic planning and why should all businesses have strategic plans?

SJ Varghese & Co LLP Business Consultant

What is strategic planning and why should all…

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Why have a strategic plan?
Having a strategic plan is crucial for businesses of all sizes because it helps them to clarify their objectives, prioritize their resources, and make informed decisions. A strategic plan outlines the steps a business will take to achieve its goals, taking into account both internal and external factors such as market trends, competition, and customer needs. Having a clear and well-designed plan helps to ensure that a business is aligned with its mission, is able to make the most of its opportunities, and can respond effectively to challenges. It also provides a roadmap for the future, so that business owners and managers can measure progress and make adjustments as needed. In short, a strategic plan helps businesses to operate more effectively and efficiently, increasing their chances of success and growth.

What types of strategic plans can be formulated?
There are several types of strategic plans that businesses can prepare, depending on their specific needs and goals. Some of the most common types of strategic plans include:

  1. Corporate Strategic Plan: This type of plan outlines the overall strategy for a business as a whole, covering multiple divisions, products, or services.
  2. Business Unit Strategic Plan: This type of plan focuses on a specific business unit or product line and outlines the strategy for that specific area.
  3. Marketing Strategic Plan: This type of plan outlines the marketing strategy for a business, including target market identification, positioning, and tactics for reaching those targets.
  4. Operational Strategic Plan: This type of plan outlines the operational strategy for a business, including how it will run day-to-day operations, manage resources, and achieve its goals.
  5. Functional Strategic Plan: This type of plan outlines the strategy for a specific function within a business, such as finance, HR, or IT.
  6. Growth Strategic Plan: This type of plan outlines the strategy for growing a business, including how it will expand into new markets, introduce new products, or acquire new customers.
  7. Turnaround Strategic Plan: This type of plan outlines the strategy for turning around a struggling business, including how it will address operational and financial issues, improve performance, and get back on track.

The type of strategic plan a business prepares will depend on its specific needs and goals, as well as the resources available to it. However, all strategic plans should be well-researched, comprehensive, and aligned with the business's overall mission and objectives.

If you would like further clarification on any of the issues raised herein or have a specific requirement you would like to discuss, please contact Shiju Varghese on shiju.varghese@sjvarghese.com or call him on 077 7031 4561. 

© SJ Varghese & Co LLP
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